The time has come for the entire spectrum of stakeholders involved within the cinema sector to contribute to the development in Middle East & North Africa.
Speakers

The MENA region is one of the fastest growing markets for the cinema industry. With rapid population growth and urbanization, regional focus on continued development across leisure sectors and opening of Saudi Arabia as a new market, the industry is witnessing tremendous growth and evolution. Additionally, cinema goers in many markets in the MENA region demand the best movie experience, stimulating renovation and innovation across existing facilities and opening of new and exciting new ones to meet their needs.

The MENA Cinema Forum will bring together the entire spectrum of stakeholders involved within the cinema sector including but not limited to local and international governments, investment companies, mall owners, cinema operators and exhibitors, suppliers and industry leaders, to address the growing requirements of the cinema market within the region.

SPONSORS & Exhibitor

What to Expect from the Mena Cinemas Forum ?

45 +

Speakers

550 +

Attendees

90 +

Sponsors & Exhibitors

45 +

Countries Attending

Our Speakers
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Jan RungeIndependent AdvisorCinema Strategy and Implementation
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Mohamed Al HashemiCountry Manager KSA Majid Al Futtaim Ventures
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Cameron MitchellChief Executive OfficerMajid Al Futtaim Cinemas
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Ashish ShuklaChief Executive OfficerCinepolis Gulf/Gulf Entertainment
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Debbie Stanford-KristiansenChief Executive Officer Novo Cinemas
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Rashed Al OsailGeneral Manger of ExpansionsCinepolis KSA
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Stan McCoyPresident & Managing DirectorMotion Picture Association EMEA
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Arturo GuillenVice President for EMEAComscore
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P. V. SunilManaging DirectorCarnival Cinemas
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Gianluca ChakraManaging PartnerFront Row Entertainment
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Jonathan RossAdvisor for The AmericasEvent Cinema Association (ECA)
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Abdulaziz AlmuzainiGeneral Manager & Co-FounderMyrkott
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Kaswara Al-KhatibChairman and CEOUTURN Entertainment
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Colin BrownManaging Partner (Int.)MAD Solutions & Arab Cinema Centre
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Harald StumpfChief Operations Officerticket. international GmbH & Co. KG, Daun
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Avinash UdeshiChief Operating OfficerMOTIVATE VAL MORGAN CINEMA ADVERTISING
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Deena Al MansooriFounder & Chief Executive OfficerAljoori for Cinema Production & Advertisement
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Bassam HajjawiPresident/CEOInternational Distribution Agency- Amman
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Malik NejerArt Director & Co FounderMyrkott
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Ryan ArbabiTechnical DirectorFarrat Isolevel Ltd
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Amer Bin AhmedCEOKnauf, Middle East and India
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Musbah MoqbelRegional Marketing Manager USG Boral
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Paul SchwarzPrincipalDesign ConfidenceChairmanMiddle East Acoustic Engineering Society (MEAS)
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Dr. Martin BerlinPartnerPWC
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Mark WaldmanSales and Marketing DirectorPOSitive Cinema Solutions
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Jens KayserSales Manager Digital CinemaNEC Display Solutions Europe
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Patrick HessMiddle East ManagerGypsemna
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Eranna YekboteChief ArchitectEra Architects
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Julian StanfordSenior Director Business DevelopmentDolby Cinema EMEA & India
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Dr. Michael BremserExecutive VP of Research & DevelopmentTempo
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Anil PattaniDirectorAwan Media
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Dr. Amr Ismail HegazyCEONew Art Line For Media &
Cinema Production
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Jack MuffolettoSenior PrincipalTK Architects International
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Pablo CarreraPrincipal Research Analyst for CinemaIHS Markit
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Sachin ShettyExecutive Director of EMEAGDC Technology International DWC -LLC
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Phil GrabskyProducer/DistributorSeventh Art Productions/Exhibition on Screen
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Serhii BudiakManaging PartnerCBM LLC
SPONSORS & PARTNERS

Gold Sponsor

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Gold Sponsor

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Gold Sponsor

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Strategic Partner

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Strategic Acoustics Sponsor

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Strategic Sponsor

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Strategic Cinemas Solution Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Screen Partner

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Knowledge Partner

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Cinema Software Solution Provider

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Strategic Cinema Technology Partner

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Supporting Partner

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Strategic Seating Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Projection Partner

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Strategic Sponsor

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Sound Partner

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Solutions Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Sponsor

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Cinema Software Solution Provider

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Strategic Cinema Technology Partner

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Acoustics Consultant

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Strategic Food Partner

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Strategic Food Partner

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Strategic Partner

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Strategic Partner

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Exhibitor

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Associate Sponsor

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Strategic Sponsor

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Associate Sponsor

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Solutions Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Popcorn Sponsor

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Strategic Vending Machine Partner

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Strategic Cinema Technology Partner

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Networking Partner

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Acoustics Consultant

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Strategic Food Partner

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Strategic Partner

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Strategic Partner

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Strategic Partner

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Strategic Partner

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Strategic Sponsor

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Solutions Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Seating Sponsor

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Strategic Seating Sponsor

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Cinema Software Solution Provider

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Supporting Partner

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Popcorn Partner

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Strategic Partner

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Motion Chair Partner

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Strategic Partner

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Strategic Partner

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Exhibitor

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MEDIA PARTNERS

Networking & Media Partner

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Official Magazine Partner

Official Newspaper Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

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Media Partner

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Media Partner

Event Schedule
28 October 201808:30 - 20:00
08:30 Conference Registration & Welcome Refreshments
The Future of the Mena Cinema Market
09:30 Opening Welcome Keynote
Leila Masinaei, Managing Partner, Great Minds Event Management
09:45 Welcome Remarks from Master of Ceremony and Chairman
Chairman: Jan Runge, Independent Advisor, Cinema Strategy and Implementation
10:00 Keynote Panel Discussion:
Economic impact of the growing cinema market in the MENA region
The effect of the Saudi Cinema market across the region and the industry
Rules, regulations, policies and upcoming developments in the cinema sector: New markets, mergers and newcomers
Working together: What are the requirements for creating seamless supply chains for the cinema industry in the region?
How can all stakeholders sync efforts to build a successful industry?
Real Estate availability and requirements for physical infrastructure

Moderator: Jan Runge, Independent Advisor, Cinema Strategy and Implementation


Panellists:

Abdulaziz Almuzaini, General Manager & Co-Founder, Myrkott
Mohamed Al Hashemi, Country Manager KSA, Majid Al Futtaim Cinemas
Rashed Al Osail, GM Expansion-KSA, Cinépolis Gulf
Arturo Guillen, VP, EMEA & India, comScore, Inc.
10:30 Keynote Presentation: -VOX Cinemas’ Saudi expansion
Understanding the Saudi moviegoer as a homegrown regional exhibitor
Saudization and job creation
Supporting the local film industry

Speaker: Cameron Mitchell, CEO, Majid Al Futtaim Cinemas
10:50 Keynote Presentation: Building state-of-the-art cinemas and delivering the best experience to ensure that the customer keeps coming back to the cinema
Building with the next generation of technology in mind
Accommodating audience diversity and unique requirements

Speaker: Debbie Stanford-Kristiansen, CEO, Novo Cinemas
11:10 Ribbon Cutting & VIP Exhibition Tour and Networking Break
11:50 Keynote Presentation: Global Cinema Audience Diversity: Knowledge share from an Industry leader
Regulatory
Scalability
Cinema Formats

Speaker: Ashish Shukla, CEO, Cinepolis Gulf
12:10 Keynote Presentation: Carnival Cinemas as an emerging player in the Gulf Market
Strategies and roadmap ahead
Impact on regional corporation and expansion
Economic opportunities

Speaker: P.V. Sunil, Managing Director, Carnival Cinemas
12:30 Wrap up of morning Keynotes: Global trends on box office and admissions, technology and consolidation in the cinema exhibition industry, with a specific focus on the Middle East

Speaker: Pablo Carrera, Principal Research Analyst for Cinema, IHS Markit
12:50 Panel Discussion: From Studios to MENA Cinema Screens: Overview of key critical elements in film distribution and exhibition supply chain
Role of production studios and distribution firms in protecting and promoting policies and global practices
Impact of supply chain in economic diversification
Film selection for exhibition in the MENA market
Formation of partnerships to facilitate the movie industry growth

Moderator: Colin Brown, Managing Partner (International), MAD Solutions & Arab Cinema Centre
Panellists:

Stan McCoy, President and Managing Director, Motion Picture Association EMEA
Gianluca Chakra, Managing Partner, Front Row Entertainment
Bassam Hajjawi, Board member, Royal Film Commission – Jordan; CEO of International Distribution Agency- Amman
Design & Construction of Cinema Theatres
13:20 MENA Cinema Forum Awards: Sponsored by KNAUF
Recognizing the supporting exhibitors, distributors and studios behind the success of MENA Cinema Forum

Industry Award: comScore Presents

The highest grossing movie of past 52 weeks in the MENA region
13:30 Networking Lunch and Prayer Break
Lunch Sponsor: KNAUF
Design & Construction of Cinema Theatres
14:30 Design of world class cinemas
Learning the best design selection for your facilities
Design options for standalone cinema complexes versus mall branches
How to transform existing spaces into cinema destinations: Smart conversion of malls and arenas to cinemas and theatres

Speaker: Eranna Yekbote, Chief Architect, Era Architects
14:50 Best practices in cinema integration

Speaker:

Omar M. Abu Omar, Managing partner, Capella Entertainment (Division of Abu Issa Holding)
15:00 Panel Discussion: Best material selection, fitout and technology selection of state-of-the-art Cinema structures and competitive operations
Material selection and construction for best in class theatres
Design, light, ambiance for exclusive interiors
Integration of the latest technologies and systems to ensure successful operations


Moderator: Jan Runge, Independent Advisor, Cinema Strategy and Implementation


Panellists:

Dr. Michael Bremser, Executive VP of Research and Development, Tempo
Jack Muffoletto, Sr. Principal, TK Architects International
Senior Representative, RS Technical Solutions
Ryan Arbabi, Technical Director, Farrat Isolevel Ltd
Musbah Moqbel, Regional Marketing Manager, USG Boral
15:30 Networking Break
Cinema Acoustics
16:00 Architectural solutions for Cinema by USG Boral

Speaker: Musbah Moqbel, Regional Marketing Manager, USG Boral
16:20 Knauf’s Presentation

Speaker: Amer Bin Ahmed, CEO, Knauf, Middle East and India
16:40 Total Acoustic Responsibility – Supporting regional Construction Industry

Speaker: Ryan Arbabi, Technical Director, Farrat Isolevel Ltd
17:00 Conference Review by Chairman and End of Day 1
17:15 Twentieth Century Fox 2019 Slate Presentation for Cinema Chains at Reel Cinemas, The Dubai Mall (Invitation Only)
18:00 Twentieth Century Fox 2019 Slate Presentation for Cinema Chains at Reel Cinemas, The Dubai Mall (Invitation Only)
19:30 Shuttle Back to Grand Hyatt
20:00 Post Event Cocktail Reception
Cocktails and canapés
Upcoming films teasers and content
Live music
Magic show
Networking
End of Day One
29 October 201808:30 - 15:30
08:30 Conference Registration & Welcome Refreshments
09:30 Welcome Remarks from Master of Ceremony and Chairman

Chairman: Jan Runge, Independent Advisor, Cinema Strategy and Implementation
09:40 Overview of the Middle East Cinema Market

Speaker: Dr. Martin Berlin, Partner, PWC
10:00 Panel discussions: Cinema content for the Arab world
Work and collaboration of Arab cinema commissions, film financiers, international production houses and talent on expanding Arab storytelling and reaching a wider target audience
Creation of content for engaging all Saudi demographic factors
Establishment of seamless distribution channels for regional film distribution

Moderator: Leila Masinaei, Managing Partner, Great Minds Event Management


Panellists:

Kaswara Al-Khatib, Chairman, UTURN
Malik Nejer, Art Director & Co Founder, Myrkott
Colin Brown, Managing Partner (International), MAD Solutions & Arab Cinema Centre
Dr. Amr Ismail Hegazy, CEO, New Art Line For Media and Cinema Production
Bassam Hajjawi, President/CEO, INTERNATIONAL DISTRIBUTION AGENCY
Acoustics Continued
10:30 Essential Acoustic Design of Modern Cinemas: Risk and Reward

Speaker: Paul Schwarz, Principal, Design Confidence – Acoustics
Technical Director, Dubai Acoustic Research Laboratory
Chairman, Middle East Acoustic Engineering Society (MEAS)
10:50 Choosing the best acoustics for your existing space

Speaker: Patrick Hess, Middle East Manager, Gypsemna
11:10 Networking Break and Refreshments
Audiovisuals and Cinema Technology
11:50 Dolby Cinema – The Premium Cinema Concept
Introduction to Dolby
How Dolby is revolutionising the premium cinema experience with Dolby Cinema

Speaker: Julian Stanford, Senior Director, Dolby
12:10 Digital Cinema and projection essentials

Speaker:

Jens Kayser, Sales Manager Digital Cinema NEC Display Solutions Europe, NEC Display Solutions
12:30 Advanced solutions to predict, amplify and optimize any size cinema venue

Speakers:

Luca Gianni, Head of Audio Division, ProLab
Marc Kocks, System Specialist, Powersoft Audio
12:50 Panel Discussion: Getting ready for Next Generation Cinema
A look at the next generation of cinema technology and experience and the use of innovative technologies


Moderator: Jan Runge, Independent Advisor, Cinema Strategy and Implementation


Panellists:

Julian Stanford, Senior Director, Dolby
Sachin Shetty, Executive Director of EMEA, GDC Technology Limited
Serhii Budiak, Managing Partner, CBM LLC
Mark Waldman – Sales and Marketing Director, POSitive Cinema Solutions
13:20 Innovation and Sustainability: A New Generation of Cinema Technology

Speaker: Sachin Shetty, Executive Director of EMEA, GDC Technology Limited
13:40 Networking Lunch and Prayer Break
Customer Engagement and Revenue Management
14:40 Simple, safe, fast and error-free ticket sales: A key factor is sales and profitability of cinema operations

Speaker: Harald Stumpf, Chief Operations Officer, ticket. international GmbH & Co. KG, Daun
15:00 Panel Discussion: Event Cinema: An essential revenue stream for Theatrical Exhibition
Event Cinema is the fastest growing sector at the Box Office globally today and has become an essential revenue stream for Theatrical Exhibition. As KSA is building its exhibition business essentially from scratch, it can “leap frog” many of the obstacles and roadblocks that have held the Event Cinema industry back in other parts of the world and apply best practices to build a robust business from the onset.
Moderator: Jonathan Ross, Advisor for The Americas, Event Cinema Association (ECA)


Panellists:

Phil Grabsky, Producer/Distributor, Seventh Art Productions/Exhibition on Screen
15:30 Panel discussion: Developing models to guarantee profitability of movie theatres
Monthly and yearly subscription memberships and royalty programs
Family seating and considerations for the young audience
Advertisement: A key factor in profitability of the cinema industry
Tapping into the youth consumer market
Marketing and promotion
Product Merchandising

Panellists:

Avinash Udeshi, Chief Operating Officer, MOTIVATE VAL MORGAN CINEMA ADVERTISING
Deena Al Mansoori, Founder and CEO, Aljoori for Cinema Production and Advertisement
Anil Pattani, Director, Awan Media
16:00 The rise of Ambient Media as a marketing mix

Speaker: Mr. Gautam Gulati – Director, OIZTA Screenox Media Pvt. Ltd. Mumbai, India
16:10 Conference Review by Chairman and End of Conference
16:20 Shuttle for Dolby Cinema showcase, Reel Cinemas, Dubai Mall
17:00 Dolby Cinema showcase – Movie Screening (Title TBC)
Dolby Cinema, Reel Cinemas, The Dubai Mall
Open to all attendees. Please RSVP your interest to anush.shetty@gmevents.ae
End of Day Two
Breakdown Of Attendees
Venue

Grand Hyatt Dubai

Riyadh Street, Sheikh Rashid Road, Dubai Healthcare City
P.O. Box 7978,
Dubai, United Arab Emirates
+971 4 317 1234

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Register

USDAED

Contact Us
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ORGANIZER: Great Minds Event Management
+971 4 568 7800
info@gmevents.ae
gmevents.ae
Diamond Business Center 1 – Dubai

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