Discover the top 10 mall projects to include a cineplex in the MENA region

 

WHO WE ARE

Now in its second year, the MENA Cinema Forum is the largest gathering platform of cinema industry experts from across the globe in the MENA region. The forum is designed to support the evolution of the industry through updates on regional projects and plans, technological and technical advancements and best practices in next generation of customer experience and engagement, through a mixture of various content and mediums. The inaugural edition gathered over 600 experts from 45 countries from across the cinema industry supply chain. The 2019 edition will build on the inaugural edition and will include a 3-day conference, dedicated expo hours, film slates, private screening, floor presentations, product demos, workshops, awards and so much more

INDUSTRY PARTNERS

STRATEGIC PARTNER

CINEMA PARTNERS


 
 

PRODUCTION & DISTRIBUTION PARTNERS

 



FLOOR PLAN

 
 
 
 

2019 EVENT IN NUMBERS

 

2019 EVENT IN NUMBERS

EVENT FEATURES

mena cinema

CONFERENCE

mena cinema

EXPO

mena cinema

AWARDS

mena cinema

WORKSHOPS

mena cinema

PRIVATE MEETINGS

mena cinema

STUDIO SLATE PRESENTATIONS

mena cinema

SCREENINGS

mena cinema

POST EVENT RECEPTIONS

SPEAKERS

Jan Runge

MENA Cinema Chairman & Advisor


Cameron Mitchell

Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment


Debbie Stanford-Kristiansen

Chief Executive Officer, Novo Cinemas


Adon Quinn

General Manager, Muvi Cinemas



Mohamed Al Hashemi

Country Manager KSA, Majid Al Futtaim Ventures


Toni El Massih

Chief Content Officer, Majid Al Futtaim Cinemas


Maria Gedeon

Marketing Director, Majid Al Futtaim Leisure, Entertainment and Cinemas


Ashish Shukla

Chief Executive Officer, Cinepolis Gulf



Melissa Cogavin

Managing Director, Melissa Cogavin Limited and ex-founder and CEO of the Event Cinema Association


Melissa Jarvinen

Sales & Marketing Director, Novo Cinemas


Rony Mitri

Regional Director – Content Acquisition & Sales, Gulf Film


Asim Altokhais

Award-winning screenwriter and script consultant - Co-Founder/General Manager of 3rd action, Inc., the strategic screenwriting partner of MENA CINEMA Forum



Amer Bin Ahmed

Chief Executive Officer, Knauf, Middle East and India


Gianluca Chakra

Managing Partner, Front Row Filmed Entertainment


Abdulaziz Almuzaini

Co-Founder – CEO, Myrkott Animation Studio


Ryan Arbabi

Technical Director, Farrat Isolevel Ltd



Hassan Javed

Senior Marketing Manager, STARZ PLAY by Cinepax, Pakistan


Malik Nejer

Art Director and Co-Founder, Myrkott Animation Studio


Dr. Mike Berry

President, CISTULA TULIP PLC and Golden Tulip Films


Daniel Fachner

President – ICEE Company



Eranna Yekbote

Chief Architect, Era Architects


Khulud Abu homos

CEO/Founder, Art Format Lab


John Sullivan

Director, The Light Cinemas, UK


Phil Grabsky

Producer/Distributor, Seventh Art Productions/Exhibition on Screen



Paul Schwarz

Partner & Principal Design Confidence – Acoustics


Ahmed Sobky

Head of Sales, Acquisitions & Theatrical Distribution, Zawya Cinema, Egypt


Bassam Hajjawi

President/CEO, International Distribution Agency and Commissioner, The Royal Film Commission, Jordan


Roy Chacra

Managing Partner, Shooting Stars



Arturo Guillen

VP, EMEA & India, comScore, Inc


Bassam Alasad

Co-Founder - Green Producer, Greener Screen and General Manager/ Chief Content Office, Creative Media Solutions


Pablo Carrera

Principal Analyst, Cinema, IHS Markit Technology


Phil Clapp

Chief Executive, The UK Cinema Association



Michel Harrouk

Head of Licensing, Shooting Stars


Ruby Hasan

Senior Marketing Specialist - Warner Bros. Pictures, Shooting Stars


Todd Hoddick

Chief Revenue Officer premium, Cinionic


Tarek Ghannam

Head of Distribution, Shooting Stars Ruby Hasan, Senior Marketing Specialist - Warner Bros


AGENDA

Time Location Activity
08:00 Expo Floor, Level 2, Conrad Trade Show and Conference Registration
09:30 Conference Floor, Level 4, Conrad Welcome Remarks from Event Host
Leila Masinaei, Managing Partner, GM Events
09:35 Conference Floor, Level 4, Conrad Welcome Remarks from Event Advisor and Chairman
Jan Runge, MENA Cinema Advisor and Chairman
09:45 Conference Floor, Level 4, Conrad Welcome Keynote: Event Platinum Sponsors
Amer Bin Ahmed, Chief Executive Officer, Knauf, Middle East and India
09:55 Conference Floor, Level 4, Conrad Opening Keynote from Event Strategic Partner
Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment
10:10 Conference Floor, Level 4, Conrad Opening Keynote
Roy Chacra, Managing Partner, Shooting Stars
10:25 Conference Floor, Level 4, Conrad Keynote Panel Discussion: Government Strategies and Updates

  • * The economic, cultural and societal value of cinema and a thriving film sector
  • * Main policies across the region and how they may impact the expansion of the industry
  • * Main hurdles, obstacles and opportunities in the region
Panelists: Bassam Hajjawi, Commissioner, The Royal Film Commission, Jordan
10:55 Conference Floor, Level 4, Conrad Keynote Panel Discussion: MENA Cinema Upcoming Project Updates

  • * VOX Saudi Arabia upcoming projects overview and updates
    Mohamed Al Hashemi, Country Manager KSA, Majid Al Futtaim Ventures

  • * Novo Cinemas’ upcoming projects overview and updates
    Debbie Stanford-Kristiansen, Chief Executive Officer, Novo Cinemas

  • * Muvi Cinamas’ upcoming projects overview and updates
    Adon Quinn, General Manager, Muvi Cinemas

  • * Cinema exhibitor 4 upcoming projects overview and updates
  • * Cinema exhibitor 5 upcoming projects overview and updates
  • * Open floor Q&A
11:55 Conference Floor, Level 4, Conrad Project updates from the fastest growing international exhibitor in the region
  • Achieving operations in 4 countries in 1 year
  • Unveiling a new special and exclusive project and partnership in the UAE
Ashish Shukla, Chief Executive Officer, Cinépolis Gulf
12:15 Expo Floor, Level 2, Conrad Trade Show Inauguration

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Technical Seminars
    • * Product Presentations from sponsors
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
Technical Seminars: Design, Construction and Acoustics
Moderated by: Paul Schwarz, Partner & Principal Design Confidence – Acoustics
13:00 Expo Floor, Level 2, Conrad Architectural and technical considerations for designing state-of-the-art cinemas
Eranna Yekbote, Chief Architect, Era Architects
13:20 Expo Floor, Level 2, Conrad Cinema acoustics session reserved for
Senior Representative, Knauf
13:40 Expo Floor, Level 2, Conrad Cinema acoustics session reserved for
Ryan Arbabi, Technical Director, Farrat Isolevel Ltd
14:00 Conference Floor, Level 4, Conrad
Myrkott Animation Studio Showreel and evolution journey documentary

14:30 Conference Floor, Level 4, Conrad Networking Lunch
15:30 Expo Floor, Level 2, Conrad Trade Show Hours Continued

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from Sponsors
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Event Partners Appreciation Awards
16:30 Ground Floor, Conrad Shuttle bus departure for Mall of the Emirates
17:10 VOX Cinemas, Mall of the Emirates State of industry speech
17:30 VOX Cinemas, Mall of the Emirates Product Presentation
Warner Bros. Picture International
18:30 VOX Cinemas, Mall of the Emirates World Premier: LEONARDO – THE WORKS
20:00 Vox Cinemas Parking Shuttle bus back to Conrad
20:30 Poolside, Conrad Opening Day After Party (Open exclusively to event delegates and partners)
Time Location Activity
08:30 Expo Floor, Level 2, Conrad Trade Show and Conference Registration
09:30 Conference Floor, Level 4, Conrad Welcome Remarks from Event Advisor and Chairman
Jan Runge, MENA Cinema Advisor and Chairman
09:40 Conference Floor, Level 4, Conrad Global and regional cinema statistics
  • Role of advanced technology in theatrical sales
  • Role of marketing and consumer incentive programs on theatrical sales
Pablo Carrera, Principal Analyst, Cinema, IHS Markit Technology
10:00 Conference Floor, Level 4, Conrad Panel Discussion 1: Cinema Technology and Innovation

  • * Cinema projection technology: LED vs. Laser
  • * 4D and 5D
  • * Immersive and 360
  • * AR/VR
  • * Latest dine-in and bar concepts
  • * Digital signage solutions
  • * Smart Projectors
Moderator:
  • Jan Runge, MENA Cinema Advisor and Chairman
Panelists:
  • * John Sullivan, Director, The Light Cinemas, UK
  • * Senior Representative Cinionic
  • * Senior Representative Cinetech
  • * Senior Representative, Christie
  • * Senior Representative, Dolby
  • * Senior Representative, NEC Display Solutions Europe Gmbh
  • * Senior Representative, NEC Display Solutions Europe Gmbh
11:00 Conference Floor, Level 4, Conrad Product Presentation Slate
11:45 Conference Floor, Level 4, Conrad Panel Discussion 2: Managing Audience Engagement and Growth

  • * Data-driven cinema marketing by film studios and operators
  • * F&B and increased profitability
  • * Cinema experience and unique concepts
  • * Diversification of cinema classes and experiences- case studies
  • * Marketing and advertisement
  • * Industry partnerships with leading brands (2 for 1 offers such as Du 2 for Tuesdays in Dubai)
  • * The future of screen advertising
  • * What’s next for loyalty programs
  • * Dynamic pricing and the cinema experience
Moderator:
  • * Jan Runge, MENA Cinema Advisor and Chairman
Panelists:
  • * Maria Gedeon, Marketing Director, Majid Al Futtaim Leisure, Entertainment and Cinemas
  • * Melissa Jarvinen, Sales & Marketing Director, Novo Cinemas
  • * Hassan Javed, Senior Marketing Manager, STARZ PLAY by Cinepax, Pakistan
  • * Daniel Fachner, President, ICEE
  • * Senior Representative, VIP Cinema Seating
12:45 Expo Floor, Level 2, Conrad Trade Show Hours (open door to public and attendees)

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from sponsors
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
Technical Seminars: From Design to Material and Technology Selection
Moderated by: Paul Schwarz, Partner & Principal Design Confidence – Acoustics
13:00 Expo Floor, Level 2, Conrad Advancements in display technology session reserved for
Senior Representative, Cinionic
13:20 Expo Floor, Level 2, Conrad Sustainable construction session reserved for
Senior Representative, Gypsemna
13:40 Expo Floor, Level 2, Conrad Presentation 3
14:00 Conference Floor, Level 4, Conrad
A Short Film Screening:

Myrkott Animation Studio Short Film
Detective Dog #Masameer
مسامير تحريات كلب#
14:30 Conference Floor, Level 4, Conrad Networking Lunch
15:30 Expo Floor, Level 2, Conrad Trade Show Hours Continued

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from Sponsors
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
16:30 Ground Floor, Conrad Shuttle bus departure for Mall of the Emirates
17:10 VOX Cinemas, Mall of the Emirates
Front Row Filmed Entertainment 2020 Content Slate Presentation
18:30 VOX Cinemas, Mall of the Emirates (IMAX Theatre) Special Screening: The Addams Family (Open to attendees)
20:30 Vox Cinemas Parking Shuttle bus back to Conrad
21:00 Poolside, Conrad Post Event Outdoor Dinner Party
Time Location Activity
08:30 Expo Floor, Level 2, Conrad Trade Show and Conference Registration
10:00 Conference Floor, Level 4, Conrad Production and Distribution Focus Day

Panel Discussion 1: Overview of Current and Future Content Needs of the MENA Region

  • * Statistics of current demands and content consumption of movie goers in the region
  • * Arabic versus Hollywood versus Bollywood and beyond: What should the regional cinemas offer based on urbanization trends and projections?
  • * Procuring content for all demographics of the society
  • * Balancing cultural needs and sensitivities with emerging movie ratings or film ratings: How will the region evolve?
  • * Evolution of film procurement and distribution to meet the evolving market needs
Panelists:
  • * Rony Mitri, Regional Director – Content Acquisition & Sales, Gulf Film
  • * Ahmed Sobky, Head of Sales, Acquisitions & Theatrical Distribution, Zawya Cinema, Egypt
  • * Gianluca Chakra, Managing Partner, Front Row Filmed Entertainment
  • * Dr. Mike c. Berry, President, CISTULA TULIP PLC and Golden Tulip Films
11:00 Conference Floor, Level 4, Conrad Panel Discussion 2: Transforming the Region to Increase International and Regional Film Production

  • * Role of Government and overview of initiatives to attracts international film production
  • * Public-private partnerships in increasing regional film production
  • * Role of academia in improving regional production capacities
  • * Overcoming distribution and marketing gaps for promoting Arab movies
  • * Arab content for an emerging market: Feeding the appetite
  • * Current gaps in film making scene and what is needed to address them
  • * Plans and visions for the future
  • * Opportunities for cross boarder collaborations and JVs between Arab and International studios
Panelists:
  • * Toni El Massih, Chief Content Officer, Majid Al Futtaim Cinemas
  • * Abdulaziz Almuzaini, Co-Founder – CEO, Myrkott Animation Studio
  • * Malik Nejer, Art Director and Co-Founder, Myrkott Animation Studio
  • * Asim Altokhais, Co-Founder/ Award-winning screenwriter and script consultant at 3rd action incorporation, the strategic screenwriting partner of Cinema Forum
  • * Khulud Abu homos, CEO/Founder, Art Format Lab
12:00 Conference Floor, Level 4, Conrad Mid-Session Break

  • * Entertainment Experience UAE: The first project of its kind in the Arab world films production
  • * Select slate from the production process and resultant Film
13:00 Conference Floor, Level 4, Conrad Panel Discussion 3: Event Cinema: The next generation of exhibition content

  • * Overview of Event Cinema statistics
  • * Setting up an Event Cinema strategy for your Operations
  • * Procurement, marketing and promotion of live events
  • * eSports in cinemas
Moderator:
  • * Melissa Cogavin, Managing Director, Melissa Cogavin Limited and ex-founder and CEO of the Event Cinema Association
Panelists:
  • * Phil Grabsky, Producer/Distributor, Seventh Art Productions/Exhibition on Screen
  • * Senior Representative: Trafalgar Releasing
13:30 Conference Floor, Level 4, Conrad Conference Wrap Up Summary
Jan Runge, MENA Cinema Advisor and Chairman
13:45 Conference Floor, Level 4, Conrad Networking Lunch
14:45 Expo Floor, Level 2, Conrad Trade Show Hours (open door to public and attendees)

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from Sponsors
    • * Seminars: Production and Technology
      • * 15:00 Presentation Slot 1
      • * 15:30: Presentation Slot 2
      • * 16:00: Presentation Slot 3
      • * 16:30: Presentation Slot 4
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
14:45 Workshop Room 1 Room, Level 4, Conrad Movie Financing Masterclass
14:45 Workshop Room 2 Room, Level 4, Conrad Intro to Documentary Film Production Masterclass

This interactive workshop will highlight all key steps to making documentaries starting from selecting a subject, research, plan development, creating a shot list, shooting, writing a script, begin editing and finally launching it.The other aspect will be sharing and discussing various ideas in the verse of poetic documentaries, Expository documentaries, Observational documentaries, Participatory documentaries, Reflexive documentaries and Per formative documentaries.

Masterclass Leader:
  • * Dr. Mike c. Berry, President, CISTULA TULIP PLC and Golden Tulip Films

14:45 Workshop Room 3 Room, Level 4, Conrad Movie Distribution Workshop
14:45 Workshop Room 4 Room, Level 4, Conrad Script writing workshop
14:45 Workshop Room 5 Room, Level 4, Conrad Directing Workshop
14:45 Workshop Room 6 Room, Level 4, Conrad Eco-Production Workshop

This workshop will cover an introduction to climate change and the media industry's carbon footprint impact. The second part of the discussion will address the positive impact that our industry can accomplish off-screen and on-screen. It aims to support the film, TV and Digital media industries in becoming environmentally sustainable by adopting best practices and calculate our impact. As a member of the international sustainable production consortium and BAFTA’s Albert partner, greener screen is building a global network to help accelerate the knowledge sharing process and to share the local experience with the international community.

Workshop Leader:
  • * Bassam Alasad, Co-Founder - Green Producer, Greener Screen and General Manager/ Chief Content Office, Creative Media Solutions

16:30 Ground Floor, Conrad Shuttle bus departure for Mall of the Emirates
17:00 VOX Cinemas, Mall of the Emirates Studio Product Presentation 2 and Screening (For cinema exhibitors only)
18:00 Vox Cinemas Parking Shuttle bus back to Conrad
19:00 Conference Floor, Level 4, Conrad MENA Cinema Awards Welcome Reception (By invite only)
20:00 Conference Floor, Level 4, Conrad MENA Cinema Awards Ceremony (By invite only)

ComScore Awards:
  • * Highest Grossing Movie of the Year
  • * Highest Grossing Arabic Title of the Year
  • * Highest Grossing Indian Title of the Year
  • * Highest Grossing Exhibitor of the Year
  • * Highest Grossing Distributor of the Year
Presented by:
  • Arturo Guillen, VP, EMEA & India, comScore, Inc.
People’s Choice Awards:
  • * Best Arab Movie of the Year
  • * Best Arab Director of the Year
  • * Best Arab Actor of the Year
  • * Best Arab Actress of the Year
  • * Best Arab Screenplay of the Year
  • * Best New Cinema Experience 2019
Nomination Judging Panel:
  • * Rony Mitri, Independent Advisor
  • * Asim Altokhais, Co-Founder/ Award-winning screenwriter and script consultant at 3rd action incorporation, the strategic screenwriting partner of Cinema Forum
  • * Gianluca Chakra, Managing Partner, Front Row Filmed Entertainment
  • * Toni El Massih, Chief Content Officer, Majid Al Futtaim Cinemas
  • * Khulud Abu homos, CEO/Founder, Art Format Lab
21:00 Conference Floor, Level 4, Conrad Post Awards Reception and Event After Party

VENUE & ACCOMODATION

We are pleased to offer all our sponsors, exhibitors and delegates exceptional rates whilst attending the MENA Cinema Forum.

Book Now
 

REGISTER

 
 

CONTACT US

 

ORGANISED BY

info@gmevents.ae
gmevents.ae
+971 4 568 7800
Apex Atrium Motor City - Dubai

CONTACT US

 

ORGANISED BY

info@gmevents.ae
gmevents.ae
+971 4 568 7800
Apex Atrium Motor City - Dubai