The time has come for the entire spectrum of stakeholders involved within the cinema sector to contribute to the development in Middle East & North Africa.
Speakers

The MENA region is one of the fastest growing markets for the cinema industry. With rapid population growth and urbanization, regional focus on continued development across leisure sectors and opening of Saudi Arabia as a new market, the industry is witnessing tremendous growth and evolution. Additionally, cinema goers in many markets in the MENA region demand the best movie experience, stimulating renovation and innovation across existing facilities and opening of new and exciting new ones to meet their needs.

The MENA Cinema Forum will bring together the entire spectrum of stakeholders involved within the cinema sector including but not limited to local and international governments, investment companies, mall owners, cinema operators and exhibitors, suppliers and industry leaders, to address the growing requirements of the cinema market within the region.

SPONSORS & Exhibitor

What to Expect from the Mena Cinemas Forum ?

45 +

Speakers

450 +

Attendees

60 +

Sponsors & Exhibitors

30 +

Countries Attending

Our Speakers
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Mohamed Al HashemiCountry Manager KSA Majid Al Futtaim Cinemas
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Cameron MitchellChief Executive OfficerMajid Al Futtaim Cinemas
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Ashish ShuklaChief Executive OfficerCinepolis Gulf/Gulf Entertainment
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Debbie Stanford-KristiansenChief Executive Officer Novo Cinemas
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Abdulaziz AlmuzainiGeneral Manager & Co-FounderMyrkott
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Stan McCoyPresident & Managing DirectorMotion Picture Association EMEA
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Julian StanfordSenior Director Business DevelopmentDolby Cinema EMEA & India
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P. V. SunilManaging DirectorCarnival Cinemas
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Gianluca ChakraManaging PartnerFront Row Entertainment
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Bassam HajjawiBoard MemberRoyal Film Commission JordanCEOInternational Distribution Agency- Amman
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Arturo GuillenVice President for EMEAComscore
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Nelson DsouzaHead of OperationsMENA Yash Raj Films
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Colin BrownManaging Partner (Int.)MAD Solutions & Arab Cinema Centre
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Robert WeyrauchCEOticket. International
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Avinash UdeshiChief Operating OfficerMOTIVATE VAL MORGAN CINEMA ADVERTISING
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Deena Al MansooriFounder & Chief Executive OfficerAljoori for Cinema Production & Advertisement
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Dr. Martin BerlinPartnerPWC
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Malik NejerArt Director & Co FounderMyrkott
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Ryan ArbabiTechnical DirectorFarrat Isolevel Ltd
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Musbah MoqbelRegional Marketing Manager USG Boral
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Paul SchwarzPrincipalDesign ConfidenceChairmanMiddle East Acoustic Engineering Society (MEAS)
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Dr. Michael BremserExecutive VP of Research & DevelopmentTempo
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Jack MuffolettoSenior PrincipalTK Architects International
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Eranna YekboteChief ArchitectEra Architects
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TBCSenior RepresentativeKNAUF
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Anil PattaniDirectorAwan Media
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Patrick HessMiddle East ManagerGypsemna
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Dr. Amr Ismail HegazyCEONew Art Line For Media &
Cinema Production
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Jonathan RossAdvisor for The AmericasEvent Cinema Association (ECA)
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Jens KayserSales Manager Digital CinemaNEC Display Solutions Europe
SPONSORS & PARTNERS

Gold Sponsor

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Strategic Partner

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Associate Sponsor

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Projection Partner

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Strategic Partner

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Strategic Partner

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Strategic Sponsor

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Associate Sponsor

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Solutions Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Acoustics Consultant

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Supporting Partner

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Strategic Acoustics Sponsor

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Sound Partner

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Strategic Screen Partner

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Strategic Cinemas Solution Partner

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Popcorn Sponsor

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Strategic Seating Sponsor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Networking Partner

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Strategic Sponsor

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Seating Sponsor

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Knowledge Partner

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Cinema Software Solution Provider

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Strategic Seating Sponsor

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Strategic Sponsor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Exhibitor

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Strategic Sponsor

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Solutions Partner

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Solutions Partner

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Cinema Software Solution Provider

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Strategic Partner

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Strategic Partner

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Strategic Partner

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Acoustics Consultant

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Strategic Sponsor

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Exhibitor

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Exhibitor

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MEDIA PARTNERS
Event Schedule
28 October 201808:00 - 19:30
08:45 Conference Registration & Welcome Refreshments
The Future of the Mena Cinema Market
09:30 Welcome Remarks from Master of Ceremony and Chairman
Chairman: Jan Runge, Independent Advisor, Cinema Strategy and Implementation
09:45 Opening Welcome Keynote
10:00 Keynote Panel Discussion:
Economic impact of the growing cinema market in the MENA region
The effect of the Saudi Cinema market across the region and the industry
Rules, regulations, policies and upcoming developments in the cinema sector: New markets, mergers and newcomers
Working together: What are the requirements for creating seamless supply chains for the cinema industry in the region?
How can all stakeholders sync efforts to build a successful industry?
Real Estate availability and requirements for physical infrastructure

Panellists:

Abdulaziz Almuzaini, General Manager & Co-Founder, Myrkott
Mohamed Al Hashemi, Country Manager KSA, Majid Al Futtaim Cinemas
Rashed Al Osail, GM Expansion-KSA, Cinépolis Gulf
2 Seats Revered for Government and VIP Industry Partners
10:30 Keynote Presentation: -VOX Cinemas’ Saudi expansion
Understanding the Saudi moviegoer as a homegrown regional exhibitor
Saudization and job creation
Supporting the local film industry

Speaker: Cameron Mitchell, CEO, Majid Al Futtaim Cinemas
10:55 Keynote Presentation: Building state-of-the-art cinemas and delivering the best experience to ensure that the customer keeps coming back to the cinema
Building with the next generation of technology in mind
Accommodating audience diversity and unique requirements

Speaker: Debbie Stanford-Kristiansen, CEO, Novo Cinemas
11:20 Ribbon Cutting & VIP Exhibition Tour and Networking Break
11:45 Global Cinema Audience Diversity: Knowledge share from an Industry leader
Regulatory
Scalability
Cinema Formats

Speaker: Ashish Shukla, CEO, Cinepolis Gulf
12:10 Carnival Cinemas as an emerging player in the Gulf Market
Strategies and roadmap ahead
Impact on regional corporation and expansion
Economic opportunities

Speaker: P.V. Sunil, Managing Director, Carnival Cinemas
12:35 Panel Discussion: From Studios to MENA Cinema Screens: Overview of key critical elements in film distribution and exhibition supply chain
Role of production studios and distribution firms in protecting and promoting policies and global practices
Impact of supply chain in economic diversification
Film selection for exhibition in the MEAN market
Formation of partnerships to facilitate the movie industry growth

Moderator: Colin Brown, Managing Partner (International), MAD Solutions & Arab Cinema Centre
Panellists:

Stan McCoy, President and Managing Director, Motion Picture Association EMEA
Gianluca Chakra, Managing Partner, Front Row Entertainment
Bassam Hajjawi, Board member, Royal Film Commission – Jordan; CEO of International Distribution Agency- Amman
Nelson Dsouza, Head of Operations, MENA Yash Raj Films
Design & Construction of Cinema Theatres
13:05 Design of world class cinemas
Learning the best design selection for your facilities
Design options for standalone cinema complexes versus mall branches How to transform existing spaces into cinema destinations: Smart conversion of malls and arenas to cinemas and theatres

Speaker: Eranna Yekbote, Chief Architect, Era Architects
13:30 Best practices in cinema integration

Speaker:

Senior Representative, Capella Entertainment
13:40 Networking Lunch and Prayers Break
Lunch Sponsor: KNAUF
14:40 Panel Discussion: Best material selection, fitout and technology selection of state-of-the-art Cinema structures and competitive operations
Material selection and construction for best in class theatres
Design, light, ambiance for exclusive interiors
Integration of the latest technologies and systems to ensure successful operations


Panellists:

Dr. Michael Bremser, Executive VP of Research and Development, Tempo
Jack Muffoletto, Sr. Principal, TK Architects International
Arturo Guillen, VP, EMEA & India, comScore, Inc.
Senior Representative, RS Technical Solutions
Cinema Acoustics
15:10 Architectural Solutions for Cinema by USG Boral

Speaker: Musbah Moqbel, Regional Marketing Manager, USG Boral
15:30 Session reserved for KNAUF
15:50 Total Acoustic Responsibility – Supporting regional Construction Industry

Speaker: Ryan Arbabi, Technical Director, Farrat Isolevel Ltd
16:10 Conference Review by Chairman and End of Day 1
16:15 Afternoon Networking Break and Refreshments
16:30 Exclusive Movie Premier
The attendees of MENA Cinema Forum will enjoy an exclusive movie launch. More details about the Title will be released soon.
19:00 Gala Dinner and Awards Reception
19:00 Welcome drinks and entertainment
19:00 Welcome remarks
19:15 MENA Cinema Forum Awards
19:30 Dinner and entertainment
21:00 End of Reception
End of Day One
29 October 201808:00 - 16:00
08:00 Conference Registration & Welcome Refreshments
09:00 Welcome Remarks from Master of Ceremony and Chairman

Chairman: Jan Runge, Independent Advisor, Cinema Strategy and Implementation
09:10 Overview of the Middle East Cinema Market

Speaker: Dr. Martin Berlin – Partner, PWC
Acoustics Continued
09:35 Essential Acoustic Design of Modern Cinemas: Risk and Reward

Speaker: Paul Schwarz, Principal, Design Confidence – Acoustics
Technical Director, Dubai Acoustic Research Laboratory
Chairman, Middle East Acoustic Engineering Society (MEAS)
10:00 Choosing the best acoustics for your existing space

Speaker: Patrick Hess, Middle East Manager, Gypsemna
10:25 Networking Break and Refreshments
Audiovisual
10:55 Dolby Cinema – The Premium Cinema Concept
Introduction to Dolby
How Dolby is revolutionising the premium cinema experience with Dolby Cinema

Speaker: Julian Stanford, Senior Director, Dolby
11:20 Digital Cinema and projection essentials

Speaker:

Jens Kayser, Sales Manager Digital Cinema NEC Display Solutions Europe, NEC Display Solutions
Customer Engagement and Revenue Management
11:45 Panel Discussion: Getting ready for Next Generation Cinema
A look at the next generation of cinema technology and experience and the use of innovative technologies


Panellists:

Julian Stanford, Senior Director, Dolby
Senior Representative, DDC Technology Limited
12:15 Panel Discussion: Event Cinema: An essential revenue stream for Theatrical Exhibition
Event Cinema is the fastest growing sector at the Box Office globally today and has become an essential revenue stream for Theatrical Exhibition. As KSA is building its exhibition business essentially from scratch, it can “leap frog” many of the obstacles and roadblocks that have held the Event Cinema industry back in other parts of the world and apply best practices to build a robust business from the onset.
Moderator: Jonathan Ross, Advisor for The Americas, Event Cinema Association (ECA)
12:45 Panel discussions: Cinema content for the Arab world
Work and collaboration of Arab cinema commissions, film financiers, international production houses and talent on expanding Arab storytelling and reaching a wider target audience
Creation of content for engaging all Saudi demographic factors
Establishment of seamless distribution channels for regional film distribution

Panellists:

Kaswara Al-Khatib, Chairman, UTURN
Malik Nejer, Art Director & Co Founder, Myrkott
Colin Brown, Managing Partner (International), MAD Solutions & Arab Cinema Centre
Dr. Amr Ismail Hegazy, CEO, New Art Line For Media and Cinema Production
13:15 Evolution of Cinema Production in Egypt and what is ahead
Dr. Amr Ismail Hegazy, CEO, New Art Line For Media and Cinema Production
13:40 Networking Lunch and Prayer Break
14:40 Panel discussion: Developing models to guarantee profitability of movie theatres
Monthly and yearly subscription memberships and royalty programs
Family seating and considerations for the young audience
Advertisement: A key factor in profitability of the cinema industry
Tapping into the youth consumer market
Marketing and promotion
Product Merchandising

Panellists:

Avinash Udeshi, Chief Operating Officer, MOTIVATE VAL MORGAN CINEMA ADVERTISING
Deena Al Mansoori, Founder and CEO, Aljoori for Cinema Production and Advertisement
Anil Pattani, Director, Awan Media
15:05 Simple, safe, fast and error-free ticket sales: A key factor is sales and profitability of cinema operations

Speaker: Robert Weyrauch, CEO, ticket. international
15:30 Real time intelligence services regarding cinema box office
Speaker: Arturo Guillen, Vice President for EMEA & India, comScore’s Movie division
15:35 Conference Review by Chairman and End of Conference – Post Event Networking
End of Day Two
Breakdown Of Attendees
Venue

Grand Hyatt Dubai

Riyadh Street, Sheikh Rashid Road, Dubai Healthcare City
P.O. Box 7978,
Dubai, United Arab Emirates
+971 4 317 1234

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Contact Us
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ORGANIZER: Great Minds Event Management
+971 4 568 7800
info@gmevents.ae
gmevents.ae
Diamond Business Center 1 – Dubai

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