WHO WE ARE

Now in its second year, the MENA Cinema Forum is the largest gathering platform of cinema industry experts from across the globe in the MENA region. The forum is designed to support the evolution of the industry through updates on regional projects and plans, technological and technical advancements and best practices in next generation of customer experience and engagement, through a mixture of various content and mediums. The inaugural edition gathered over 600 experts from 45 countries from across the cinema industry supply chain. The 2019 edition will build on the inaugural edition and will include a 3-day conference, dedicated expo hours, film slates, private screening, floor presentations, product demos, workshops, awards and so much more

INDUSTRY PARTNERS

STRATEGIC PARTNER

CINEMA PARTNERS

 
 

PRODUCTION & DISTRIBUTION PARTNERS

 

FLOOR PLAN

 
 
 
 

2019 EVENT IN NUMBERS

 

2019 EVENT IN NUMBERS

EVENT FEATURES

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CONFERENCE

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EXPO

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AWARDS

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WORKSHOPS

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PRIVATE MEETINGS

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STUDIO SLATE PRESENTATIONS

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SCREENINGS

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POST EVENT RECEPTIONS

SPEAKERS

Jan Runge

MENA Cinema Chairman & Advisor


Cameron Mitchell

Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment


Debbie Stanford-Kristiansen

Chief Executive Officer, Novo Cinemas


Mohamed Al Hashemi

Country Manager KSA, Majid Al Futtaim Ventures


Toni El Massih

Chief Content Officer, Majid Al Futtaim Cinemas



Maria Gedeon

Marketing Director, Majid Al Futtaim Leisure, Entertainment and Cinemas


Melissa Cogavin

Managing Director, Melissa Cogavin Limited and ex-founder and CEO of the Event Cinema Association


Melissa Jarvinen

Sales & Marketing Director, Novo Cinemas


Rony Mitri

Regional Director – Content Acquisition & Sales, Gulf Film


Asim Altokhais

Co-Founder/ Award-winning screenwriter and script consultant at 3rd action incorporation, the strategic screenwriting partner of CINEMA Forum



Amer Bin Ahmed

Chief Executive Officer, Knauf, Middle East and India


Gianluca Chakra

Managing Partner, Front Row Filmed Entertainment


Abdulaziz Almuzaini

Co-Founder – CEO, Myrkott Animation Studio


Ryan Arbabi

Technical Director, Farrat Isolevel Ltd


AGENDA

Time Location Activity
08:30 Expo Floor, Level 2, Conrad Trade Show and Conference Registration
10:00 Conference Floor, Level 4, Conrad Welcome Remarks from Event Host
Leila Masinaei, Managing Partner, GM Events
10:05 Conference Floor, Level 4, Conrad Welcome Remarks from Event Advisor and Chairman
Jan Runge, MENA Cinema Advisor and Chairman
10:15 Conference Floor, Level 4, Conrad Opening Keynote from Event Strategic Partner
Cameron Mitchell, Chief Executive Officer, Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment
10:30 Conference Floor, Level 4, Conrad Keynote Panel Discussion: Government Strategies and Updates

  • * The economic, cultural and societal value of cinema and a thriving film sector
  • * Main policies across the region and how they may impact the expansion of the industry
  • * Main hurdles, obstacles and opportunities in the region
11:00 Conference Floor, Level 4, Conrad Keynote Panel Discussion: MENA Cinema Upcoming Project Updates

  • * VOX Saudi Arabia upcoming projects overview and updates
    Mohamed Al Hashemi, Country Manager KSA, Majid Al Futtaim Ventures

  • * Cinema Exhibitor 2 upcoming projects overview and updates
    Debbie Stanford-Kristiansen, Chief Executive Officer, Novo Cinemas

  • * Cinema exhibitor 3 upcoming projects overview and updates
  • * Cinema exhibitor 4 upcoming projects overview and updates
  • * Cinema exhibitor 5 upcoming projects overview and updates
  • * Open floor Q&A
12:00 Conference Floor, Level 4, Conrad Welcome Keynote: Event Platinum Sponsors
Amer Bin Ahmed, Chief Executive Officer, Knauf, Middle East and India
12:15 Expo Floor, Level 2, Conrad Trade Show Inauguration (open door to public and attendees)

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from sponsors
    • * Floor Talks
      • * 12:30: Presentation Slot 1: Knauf
      • * 13:00: Presentation Slot 2
      • * 13:30: Presentation Slot 3
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
14:00 Conference Floor, Level 4, Conrad Event Cinema Showcase

The attendees will enjoy a special screening of an Event Cinema production
14:30 Conference Floor, Level 4, Conrad Networking Lunch
15:30 Expo Floor, Level 2, Conrad Trade Show Hours Continued

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from Sponsors
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Event Partners Appreciation Awards
17:00 VOX Cinemas, Mall of the Emirates Studio 2020 Slate Presentation
19:00 VOX Cinemas, Mall of the Emirates
Exclusive Movie Premier

First Saudi Full Feature Animation Movie by Myrkott Animation Studio
21:30 Poolside, Conrad Post Premier Themed After Party
(Open exclusively to event delegates and partners)
Time Location Activity
08:30 Expo Floor, Level 2, Conrad Trade Show and Conference Registration
10:00 Conference Floor, Level 4, Conrad Panel Discussion 1: Cinema Technology and Innovation

  • * Cinema design innovation
  • * Cinema projection technology: LED vs. Laser
  • * Cinema acoustics: The future of object-based sound
  • * 4D and 5D
  • * Immersive and 360
  • * AR/VR
  • * Latest dine-in and bar concepts
  • * Digital signage solutions
  • * Smart Projectors
11:00 Conference Floor, Level 4, Conrad Mid-Session Break:

  • * A leading filmmaker’s live video talk on their perspective on cinema technology
  • * Regional production house showreel
11:30 Conference Floor, Level 4, Conrad Panel Discussion 2: Managing Audience Engagement and Growth

  • * Data-driven cinema marketing by film studios and operators
  • * F&B and increased profitability
  • * Cinema experience and unique concepts
  • * Diversification of cinema classes and experiences- case studies
  • * Marketing and advertisement
  • * Industry partnerships with leading brands (2 for 1 offers such as Du 2 for Tuesdays in Dubai)
  • * The future of screen advertising
  • * What’s next for loyalty programs
  • * Dynamic pricing and the cinema experience

Panelists:
  • * Maria Gedeon, Marketing Director, Majid Al Futtaim Leisure, Entertainment and Cinemas
  • * Melissa Jarvinen, Sales & Marketing Director, Novo Cinemas
12:30 Expo Floor, Level 2, Conrad Trade Show Hours (open door to public and attendees)

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from sponsors
    • * Floor Talks
      • * 12:30: Presentation Slot 1
      • * 13:00: Presentation Slot 2
      • * 13:30: Presentation Slot 3
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
14:00 Conference Floor, Level 4, Conrad
A Short Film Screening:

Myrkott Animation Studio Short Film
Detective Dog #Masameer
مسامير تحريات كلب#
14:40 Conference Floor, Level 4, Conrad Networking Lunch
15:30 Expo Floor, Level 2, Conrad Trade Show Hours Continued

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from Sponsors
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
17:00 VOX Cinemas, Mall of the Emirates
Front Row Filmed Entertainment 2020 Content Slate Presentation
17:00 Leading Cinema Theatre (Venue TBC) Site Visit Tour

The international attendees will be offered a site visit tour of one of Dubai’s newly opened cinema concepts and will be offered an overview of the venue’s USPs and target audience plans amongst Dubai’s competitive cinema sector
19:00 VOX Cinemas, Mall of the Emirates (IMAX Theatre) Movie Premier (Open to attendees and Public)
21:00 Poolside, Conrad Post Event Outdoor Dinner Party
Time Location Activity
08:30 Expo Floor, Level 2, Conrad Trade Show and Conference Registration
10:00 Conference Floor, Level 4, Conrad Production and Distribution Focus Day
Panel Discussion 1: Overview of Current and Future Content Needs of the MENA Region

  • * Statistics of current demands and content consumption of movie goers in the region
  • * Arabic versus Hollywood versus Bollywood and beyond: What should the regional cinemas offer based on urbanization trends and projections?
  • * Procuring content for all demographics of the society
  • * Balancing cultural needs and sensitivities with emerging movie ratings or film ratings: How will the region evolve?
  • * Evolution of film procurement and distribution to meet the evolving market needs

Panelists:
  • * Rony Mitri, Regional Director – Content Acquisition & Sales, Gulf Film
  • * Asim Altokhais, Co-Founder/ Award-winning screenwriter and script consultant at 3rd action incorporation, the strategic screenwriting partner of Cinema Forum
  • * Gianluca Chakra, Managing Partner, Front Row Filmed Entertainment
11:00 Conference Floor, Level 4, Conrad Panel Discussion 2: Transforming the Region to Increase International and Regional Film Production

  • * Role of Government and overview of initiatives to attracts international film production
  • * Public-private partnerships in increasing regional film production
  • * Role of academia in improving regional production capacities
  • * Overcoming distribution and marketing gaps for promoting Arab movies
  • * Arab content for an emerging market: Feeding the appetite
  • * Current gaps in film making scene and what is needed to address them
  • * Plans and visions for the future
  • * Opportunities for cross boarder collaborations and JVs between Arab and International studios

Panelists:
  • * Toni El Massih, Chief Content Officer, Majid Al Futtaim Cinemas
  • * Abdulaziz Almuzaini, Co-Founder – CEO, Myrkott Animation Studio
  • * Asim Altokhais, Co-Founder/ Award-winning screenwriter and script consultant at 3rd action incorporation, the strategic screenwriting partner of Cinema Forum
12:00 Conference Floor, Level 4, Conrad Mid-Session Break

  • * Entertainment Experience UAE: The first project of its kind in the Arab world films production
  • * Select slate from the production process and resultant Film
13:00 Conference Floor, Level 4, Conrad Panel Discussion 3: Event Cinema: The next generation of exhibition content

  • * Overview of Event Cinema statistics
  • * Setting up an Event Cinema strategy for your Operations
  • * Procurement, marketing and promotion of live events
  • * eSports in cinemas

Moderator:
  • * Melissa Cogavin, Managing Director, Melissa Cogavin Limited and ex-founder and CEO of the Event Cinema Association
13:30 Conference Floor, Level 4, Conrad Conference Wrap Up Summary
Jan Runge, MENA Cinema Advisor and Chairman
13:45 Conference Floor, Level 4, Conrad Networking Lunch
14:45 Expo Floor, Level 2, Conrad Trade Show Hours (open door to public and attendees)

During the trade show hours, attendees can engage in the following activities:
  • * Closed Door Business Meetings (Room available for pre-booking)
  • * Floor Activities:
    • * Product Presentations from Sponsors
    • * Floor Talks
      • * 15:00 Presentation Slot 1
      • * 15:30: Presentation Slot 2
      • * 16:00: Presentation Slot 3
      • * 16:30: Presentation Slot 4
    • * AR/VR Zone
    • * Movie Themes Photobooth and Interactive Zones
    • * Floor Entertainment
14:45 Conference Floor, Workshop Rooms, Level 4, Conrad Master Classes and Workshops

  • * Movie Financing Masterclass
  • * Movie Distribution Workshop
  • * Script writing workshop
  • * Producer Workshop
  • * Directing Workshop
  • * Acting workshop
17:00 VOX Cinemas, Mall of the Emirates Studio Product Presentation 2 and Screening (For cinema exhibitors only)
17:00 Sharjah Performing Arts Academy Site Tour of Sharjah Performing Arts Academy

This tour will expose attendees to MENA’s first performing arts academy
20:30 Conference Floor, Level 4, Conrad MENA Cinema Awards Welcome Reception (By invite only)
21:00 Conference Floor, Level 4, Conrad MENA Cinema Awards Ceremony (By invite only)

ComScore Awards:
  • * Highest Grossing Movie of the Year
  • * Highest Grossing Arabic Title of the Year
  • * Highest Grossing Indian Title of the Year
  • * Highest Grossing Exhibitor of the Year
  • * Highest Grossing Distributor of the Year
Judges Awards:
  • * Best New Cinema Design of the Year
  • * Best New Cinema Technology of the Year
  • * Best Event Cinema of the Year
People’s Choice Awards:
  • * Best Arab Movie of the Year
  • * Best Arab Director of the Year
  • * Best Arab Actor of the Year
  • * Best Arab Actress of the Year
  • * Best Arab Screenplay of the Year
Nomination Judging Panel:
  • * Rony Mitri, Independent Advisor
  • * Asim Altokhais, Co-Founder/ Award-winning screenwriter and script consultant at 3rd action incorporation, the strategic screenwriting partner of Cinema Forum
  • * Gianluca Chakra, Managing Partner, Front Row Filmed Entertainment
  • * Toni El Massih, Chief Content Officer, Majid Al Futtaim Cinemas
22:00 Conference Floor, Level 4, Conrad Post Awards Reception

VENUE & ACCOMODATION

We are pleased to offer all our sponsors, exhibitors and delegates exceptional rates whilst attending the MENA Cinema Forum.

Book Now
 

REGISTER

 
 

CONTACT US

 

ORGANISED BY

info@gmevents.ae
gmevents.ae
+971 4 568 7800
Apex Atrium Motor City - Dubai

CONTACT US

 

ORGANISED BY

info@gmevents.ae
gmevents.ae
+971 4 568 7800
Apex Atrium Motor City - Dubai