THE ONLY DEDICATED CINEMA
CONVENTION IN THE META REGION

11th - 12th November 2024

Dubai, United Arab Emirates

Event Overview

The 6th Meta Cinema Forum solidified its position as the premier cinema convention for emerging markets. This milestone event brought together an extensive array of cinema stakeholders from the Middle East, Africa, Asia, and the CIS region, fostering collaboration and exchange on a global scale. With an ever-growing scope, the forum has evolved to encompass more regions, projects, and partners, making it the single most crucial regional gathering for the cinema sector.

The Forum showcased a multifaceted program, including a dynamic conference program and tradeshow floor, where industry players could explore the latest innovations and technologies. The conference provided a platform for thought-provoking discussions, while product presentations and slates offered a glimpse into the future of cinema. Special screenings and movie premieres added an element of excitement, highlighting groundbreaking content. The Forum’s workshops and masterclasses provided valuable insights and skills development, enhancing the professional growth of attendees. The event also featured a glamorous Awards Ceremony, recognizing excellence in the industry. Furthermore, post-event receptions provided a vibrant backdrop for casual networking, creating an environment conducive to collaboration and relationship-building among stakeholders.

With its comprehensive array of activities, the 6th Meta Cinema Forum not only celebrated the achievements of the industry but also set the stage for future advancements and collaborations and facilitated meaningful discussions and strategic partnerships, making the event a pivotal moment in the global cinema landscape.

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Edition

Special Screenings

The Marvels
Language: English
3 Little Kungpoo Goats
Language: English
PG 13
Koli Esru
Language: Kannada
PG
The Motor
Language: Arabic
PG
Endless Borders
Language: Persian
PG
Dear Memories
Language: English, German
PG
Palestine 87
Language: Arabic
PG 13
A Holy Conspiracy
Language: Bengali
PG 13
Territory
Language: Marati
PG
Nishiddho
Language: Malayalam
PG
Whale Nation
Language: French
PG

Strategic Cinema Partner

EVENT FEATURES

Convention/
Tradeshow
Floor

Conference

Product
Presentations
Slates

Special
Screenings
Premieres

Workshops/
Masterclasses

Black
Tie
Awards

Receptions
Networking
Activities

Dedicated
Meeting
Area

Content
Breakout
Session

Cinema
Construction
Breakout Session

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Event Done

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Years Of Experience

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Trusted Vendor

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Event Done

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Years Of Experience

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Hear What The Experts Have to Say

CINEMA & INDUSTRY Partners

STUDIO AND DISTRIBUTION Partners

Conference Chairs

Paul Schwarz

Owner & Technical Director

of Dubai Acoustic Research Laboratory & Chairman of the Middle East Acoustic Society,
UAE

Expert Panel

AB Moosa

Chief Executive Officer

Avalon Group (PTY) LTD

Abeer Abdullah

Producer

Abhishek Jain

Co-founder Oho Gujarati

Founder CineMan Productions Limited India

Adon Quinn

CEO

Muvi Cinemas

Ahmed Sobeih

Managing Director

Al Arabia Cinema

Alejandro Aguilera Garibay

Chief Executive Officer

Cinepolis Gulf 

Antonela Salvador

Co- Founder & Director

in 4D E-Motion
Lumma

Areej Zarrouq

Film Director,

Producer, and Curator

Ashleigh Potts

Marketing Director

Studio Distribution
MAJID AL FUTTAIM LLC

Bassam A. Hajjawi

President/CEO

Near East Productions and Board Member Royal Film Commission Jordan 

Cenk Sezgin

Chairman

Cinemarine

Charlotte Jones

Senior Principal Analyst

Cinema & Movies at OMDIA,
part of Informa Tech

Charlotte Louise Sutcliffe

Entertainment Lawyer

Associate at CWB and Head of Events at WIFTGCC

Darine El Khatib

Vice President

Film Productions,
Majid Al Futtaim

David Wallace

Director

Chapman Taylor 

Dr. Sabir Haque

Assistant Professor

Mass Communication- School of Arts and Sciences, American University of Ras Al Khaimah, UAE

Eman Al Sayed

Emirati Filmmaker

Fagr Kassim Ali

Advisor

Media Sector Development Department, Sharjah Media City (SHAMS),
UAE

Faisal Hashmi

Filmmaker

Friedrich (Fritz) Deininger

Sr. Director Cinema and Partner Management

EMEAI,
Dolby Laboratories

Gianluca Chakra

Chief Executive Officer

Front Row Filmed Entertainment,
Front Row Productions

Hans Fraikin

Independent Global Film and Television Specialist

UAE 

Ivor Gracias

Producer

JongRyul Kim

CEO

CJ 4DPLEX

Kunal Duggal

Digital Lead (Bharti Airtel Limited)

EssenceMediacom,
GroupM-India (WPP Company)
India

Laura Houlgatte

CEO

International Union of Cinemas (UNIC)

Leila Masinaei

Managing Partner

Great Mind Events Management

Maitha Al Awadi

Emirati Filmmaker

Mark Collins

Senior Manager Global Cinema

Harman International Corp

Mark Hobson

Cinematographer

Mary Ephraim Egbas

President

Homelands Films Ltd.

Mohammed Mamdouh

Assistant Professor

American University of Sharjah

Moses Babatope

Co-founder

Group Deputy Managing Director /Managing Director FilmOne, The Filmhouse Group - Filmhouse Cinemas - FilmOne Entertainment

Murray Rea

Director

Roxy Cinemas 

Naaser Aldeen Sawaf

Managing Director

Sand Dunes Management Consultancy,
UAE

Nancy Paton

Founder and CEO

Desert Rose Films

Nathan Gilligan

Senior Operations Manager

Comscore

Nayla Al Khaja

Emirati Film Director

Neil Wirasinha

CRO

Gruvi

Nena Loncar

Client Insights Manager

Comscore

Omar Alkhawaja

Board Member & Strategic Advisor

Al Arabia Cinema

Paul Schwarz

Owner & Technical Director

of Dubai Acoustic Research Laboratory & Chairman of the Middle East Acoustic Society,
UAE

Pooyan Sedghi

Film Producer

& VOD platform owner

Sambhram Pattanayak

Lecturer

Film & Television Production, Amity University- Dubai 

Sarraa Al Shehhi

Emirati Filmmaker

Sari Khumaiyes

Commercial Director

AMC Cinemas,
KSA 

Serge Plasch

Chief Commercial Officer

Cinionic

Serge Zabbal

Business Director

MENA,
Empire Entertainment

Sohail Dahdal

Head – Department of Media Communication

American University of Sharjah,
UAE

Stefano Fallaha

CEO

Podeo

Tanya Easterman

Founder

Daiku UK 

Toni El Massih

Managing Director Cinemas

VOX Cinemas

Ueshitile Shekupe

President

Oruuano Namibian Artists Union

Vadim Vereschagin

Central Partnership,
Russia

Valeria Tsvietok

Multidisciplinary Actress

Zainab Shaheen

Emirati Filmmaker

Ozge Conduroglu

Acquisition & Distribution Lead

The Plot Pictures MENA

AGENDA

2023 Theme: Growing the region’s cinema share

  • Tuesday- 7 Nov 2023
  • Wednesday- 8 Nov 2023
  • Thursday- 9 Nov 2023
  • Friday- 10 Nov 2023
  • Saturday- 11 Nov 2023
  • Sunday- 12 Nov 2023

Time

Session

Location

08:00

Registration opens  
Breakfast: Light bites, beverages refreshments  

Convention Center Lobby, Grand Hyatt 

Day 1 Focus: Industry Updates and Growth Strategies 
09:00

META Cinema opening ceremony and welcome remarks

Baniyas Ballroom 3

09:05

Welcome remarks

Baniyas Ballroom 3

09:10

Presentation: How local content can beat Major studio titles, especially in markets such as KSA, and the formula to creating a local produced box office hit   

Speaker:

Baniyas Ballroom 3

09:30

Panel discussion: The regional strategy for increased local content production and international content produced locally.

Moderator:

Panellists:

Baniyas Ballroom 3

10:40

Presentation: Tackling the exhibition challenges in the region 

Speaker:

Baniyas Ballroom 3

11:00

Trade Show Opens 
Dedicated Trade Show Hour 
Networking Brea k
Mid-morning Snack: Finger foods and refreshments  

Baniyas Ballroom
1 & 2 

11:50 

Studio product presentation by:
Universal Pictures and Warner Bros
(BY INVITE ONLY)

Auditorium 6,
VOX Cinemas, Grand Hyatt
Cineplex

11:50

Acting Masterclass

Masterclass Leader:

Al Massa Meeting Room

13:20

Networking lunch break

Show Kitchen
Grand Hyatt

14:20

Regional Briefing: META cinema upcoming project and strategy updates

Moderator:

Speaker:

Speaker:

Speaker:

Speaker:

Speaker:

Baniyas Ballroom 3

15:20

Panel discussion: Requirements for cinema industry to infiltrate the last untapped frontier: What is actually needed for Africa’s theatrical demands to be met 

Moderator:

Panelists:

Baniyas Ballroom 3

16:00

Studio Product Presentation by:

Auditorium 6,
VOX Cinemas Grand
Hyatt Cineplex

16:50

Technology briefing: Cinemas of the future: A look at emerging cinema trends and technologies 

Moderator:

Speakers:

Baniyas Ballroom 3

17:50

Beyond the controversy: The actual benefits of AI in increasing theatrical sales, consumer engagements, and loyalty

This session explores the actual advantages of AI when used correctly in the theatrical industry.

Speaker:

Baniyas Ballroom 3

18:20

Chairman summary and end of conference day 1 

Baniyas Ballroom 3

18:30

META Cinema Awards and Gala Reception  

Presented by:

The awards reception will include an exciting and entertaining evening and will include:

Grand Hyatt Baniyas Ballroom 3  And Show Kitchen

18:30

META Cinema Awards and Gala Reception  

Presented by:

The awards reception will include an exciting and entertaining evening and will include:

Grand Hyatt Baniyas Ballroom 3  And Show Kitchen

21:00

End of conference day 1

Time

Session

Location

09:00

Registration opens
Morning refreshments

Convention Center Lobby,
Grand Hyatt

Women in Film and TV MENA (WIFTMENA) Session
09:30

Beyond the Glitz – A roundtable discussion on the business side of the film industry

Panelist:

Baniyas Ballroom 3

10:30

My Story My Voice panel with rising Female Emirati Filmmakers

Panelist:

Baniyas Ballroom 3

11:30

WIFTMENA AWARDs sponsored by Rotana

Baniyas Ballroom 3

12:00

Nayla Al Khaja on her journey and unveiling her new feature film

Speaker:

Baniyas Ballroom 3

12:15

Special Screening: Palestine 87

Baniyas Ballroom 3

12:30

Networking Lunch

Show Kitchen

13:25

Welcome Remarks

Baniyas Ballroom 3

Day 2 Focus: How to Increase Theatrical Performance
13:30

Presentation:Enhancing methods and Case Studies on Competitiveness and Performance in Cinema Theater Operations in Turkey

In the dynamic landscape of the cinema industry, cinema theater operators continually strive to enhance their competitiveness and performance. To remain successful and attract audiences, it’s essential for cinema chains to implement effective strategies that address customer expectations, technological advancements, and industry trends.

Speaker:

Baniyas Ballroom 3

13:50

Presentation: MENA Cinema in the global theatrical landscape; key trends and opportunities in 2023 and beyond

Speaker:

Baniyas Ballroom 3

14:15

Case study presentation: Enhancing cinema revenue and customer loyalty through rewards

Sharing the methods and outcomes of working with global discount rewards voucher company to develop a bespoke program for cinema to entice more audiences back to cinemas post Covid. The program was launched in May in South Africa to a huge success with 75% take up. This tailored made presentation will analyse the offering to cinemas in UAE and KSA, with a live demo of how quickly and smoothly it works as well as the potential positive spin-offs for cinema including through this process building an enhanced customer database.

Speaker:

Baniyas Ballroom 3

14:35

Case Study presentation: Learning from proven pricing and promotional strategies to increase audience numbers through effective pricing and promotional strategies

Sharing the methods and outcomes from ODEON Cinemas Group in respect to commercial pricing, promotional strategies and implementing loyalty and subscription programmes across EMEA 

Speaker:

Baniyas Ballroom 3

14:55

Sculpted Surrounds

Speaker:

Baniyas Ballroom 3

15:10

A deep dive into audience insights for exhibition and distribution

Baniyas Ballroom 3

15:10

Unlocking the power of characters script writing Master Class

Masterclass Leader:

Al Massa
Meeting Room

15:20

Dedicated Trade Show Hour 
Networking Break 
Afternoon Snack: Finger foods and refreshments  

Baniyas Ballroom
1 & 2

16:00

Panel discussion: Premiumization: What is new in elevating the experiential elements of cinemas? 

Moderator:

Panelists:

Baniyas Ballroom 3

16:30

Panel Discussion: Successful movie marketing for the region

Moderator:

Panelists:

Baniyas Ballroom 3

14:00

Studio product presentation 4 

VOX Cinemas Grand Hyatt

17:15

Conference wrap-up 

Baniyas Ballroom 3

17:20

Buses Depart for Dubai Mall

Ballroom Parking

18:00

Special Screening: The Marvels

Dolby Cinema, Reel Cinemas The Dubai Mall Screen #7

19:30

Special Screening: Endless Boaders

Auditorium 7, VOX Cinemas
Grand Hyatt
Cineplex

19:30

End of event

Time

Session

Location

Special Screenings
14:00 - 15:30

Special Movie Screening: Whale Nation

Auditorium 7, VOX Cinemas
Grand Hyatt
Cineplex

16:30 - 18:00

Special Movie Screening: 3 Little Kungpoo Goats

Auditorium 7, VOX Cinemas
Grand Hyatt
Cineplex

18:30 - 20:15

Special Movie Screening: Dear Memories

Auditorium 7, VOX Cinemas
Grand Hyatt
Cineplex

18:30

Special Short Movie Screening: The Motor

With Intro from Director and Q&A Session

Food Central,
City Centre Deira

19:30

Special Movie Screening: Koli Esru

With Intro from Director and Q&A Session

Food Central,
City Centre Deira

Time

Session

Location

Workshop, Site Visit for Filmmakers in the UAE and Special Movie Screenings
14:00

Tour of Soundstage at Dubai Studio City with details of facilities, benefits and rebates for filmmakers

Soundstage,
Dubai Studio City

16:00

Panel Expat Connection Panel Discussion: Exploring Cultural Intersection in UAE Cinema

Moderator:

Panellists:

Food Central,
City Centre Deira

18:00

Special Movie Screening: 3 Little Kungpoo Goats

Food Central,
City Centre Deira

20:00

Special Movie Screening: Territory

Food Central,
City Centre Deira

Time

Session

Location

Workshop, and Special Movie Screenings
16:00

Masterclass: AI in the Film Industry: The current status and future applications

Master Class Leader:

Food Central,
City Centre Deira

18:00

Special Movie Screening: A Holy Conspiracy

Food Central,
City Centre Deira

20:00

Special Movie Screening: Koli Esru

Food Central,
City Centre Deira