The Only Cinema Convention
in the META Region

Colocated with Malls

Event Partners

Official Cinema Partner

Film Commission Partners

Production Partners

Distribution Partners

Exhibition Partners

Industry Partner

Conference Overview

The 8th META Cinema Forum returns as the region’s leading platform for cinema, film, and content leaders across the Middle East, Turkey and Africa. Building on the success of previous editions, the 2026 forum will bring together exhibitors, studios, distributors, filmmakers, technology providers, and regulators to explore the future of cinema and content ecosystems.

Across two dynamic days, the programme will spotlight cinema performance, audience engagement, production and distribution strategies, education, and the evolving relationship between cinemas and OTT platforms. With exclusive studio slates, high-level panels, and the prestigious META Cinema Awards, the 8th edition will drive collaboration, innovation, and growth across the regional and global cinema industry.

META Cinema Special Screenings/Premieres

Better Man
Date & Time: 11th November, 05:00 PM
Cinema 8, VOX Cinemas, City Centre Deira
Language: English
Greytown Girl: Based On A True Story
Date & Time: 11th November, 05:00 PM
Cinema 18, VOX Cinemas, City Centre Deira
Language: English
Super/Man: The Christopher Reeve Story
Date & Time: 12th November, 07:05 PM
Cinema 3, VOX Cinemas, City Centre Deira
Language: English
Special Screening: Red One
Date & Time: 12th November, 07:45 PM
Dolby Cinema - Level 10, Reel Cinemas, Dubai Mall
Language: English

Event in Numbers 2026

Delegates 
0 +
Speakers
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Partners &
Exhibitors 
0 +
Media
Partners
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Numbers Since 2018

Expo Visitors
0 +
Sponsors and Exhibitors
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Marketing and PR Reach
0 M+
Leading Experts and Speakers
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Movies Premiered and Special Screenings
0 +
Studio Product Presentations
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Event Features

01

Convention/
Tradeshow
Floor

02

Conference

03

Product
Presentations
Slates

04

Special
Screenings
Premieres

05

Workshops/
Masterclasses

06

Awards

07

Networking

08

Dedicated
Meeting
Area

Client Feedback & Reviews

Top Reasons To Attend

Why The Cinema Industry Converges at META Cinema Forum
Emerging Market Leadership & Regional Growth

META Cinema Forum is the premier platform for emerging cinema markets in the Middle East, Africa, Asia, and the CIS, with the MEA region expected to grow at a 9.1% CAGR, driven by Saudi Arabia’s expanding cinema infrastructure and revenue growth.

Comprehensive Industry Program

The forum offers a multifaceted experience, including conferences, workshops, masterclasses, product presentations, special screenings, and a tradeshow floor, covering all aspects of the cinema industry from content creation to technology adoption.

Global Exposure & Strategic Partnerships

Attracting studios, solution providers, investors, and professionals worldwide, the forum facilitates international networking, collaboration, and investment opportunities, enabling attendees to form strategic partnerships and expand their market presence.

Innovation, Technology & Premium Experiences

Exhibitors and presenters showcase cutting-edge cinema technologies, immersive formats, and elevated viewing experiences, while local and regional productions gain traction alongside international blockbusters, engaging new audience segments and driving ticket value.

Knowledge Sharing, Networking & Recognition

Industry experts deliver insights, trends, and best practices through presentations and discussions; dedicated networking opportunities and the META Cinema Forum awards ceremony recognize excellence and innovation in the cinema sector.

2026 Sponsors & Partners

Concession Partner
Official Seating Partner
Exhibitor
Awards Trophy Sponsor

Who Should Attend?

Connecting Global Cinema and Content Stakeholders

Delegate Demographics

Speakers

Sait Yardimci

President & Chairman of the Board

Turkey Film Commission

Ahmed Shawky

President

International Federation of Film Critics (FIPRESCI)

Head
ICineGouna Funding

Ueshitile Shekupe

President

Oruuano Namibian Artists Union

Mario Jr. Haddad

President

Empire Entertainment

Gianluca Chakra

Chief Executive Officer

Front Row Filmed Entertainment

Ben Ross

CEO and Chief Content Officer,

Image Nation Studios

Dom Wilkins

Head of Channels

OSN+

Toni El Massih

Chief Executive Officer

JDR

Alaa Karkouti

Co-Founder & Managing Partner

MAD Solutions & Arab Cinema Center

Abdullah Saharti

Founder

Cinema Al-Balad

Bassam Alas'ad

Managing Director

Creative Media Solution

Butheina Kazim

Founder & Managing Director

Cinema Akil

Hiten Umrania

Director - Film Distribution & Marketing

Zee Entertainment Middle East 

Diana Atallah

Film Producer

Robert Salomon

Dean

NYU Abu Dhabi

Ahmad Sobeih

Strategic Growth & Innovation Expert

Ali Ghamlouch

Media Industry Executive

Rory McLoughlin

Director & Creative Producer

Like Minds

Sheren Magdy Mohamed

CEOStars Media for Artistic Production & Distribution

Pratixa Shah

CEO

The Plot Pictures

Zaid Jawad

CEO

Iraqi Cinemas

Advisory Board

Ueshitile Shekupe

President

Oruuano Namibian Artists Union

Gianluca Chakra

Chief Executive Officer

Front Row Filmed Entertainment

Toni El Massih

Chief Executive Officer

JDR

Israa Radaydeh

Film Journalist | FIPRESCI Member | Founder

Alghad Newspaper

Lamia Belkaied Guiga

Cinema Programming and Consulting Expert

International Film Industry Advisor

Ahmad Sobeih

Strategic Growth & Innovation Expert

Hamed Saleh

Film Producer and Director

Hawa Dijla for Film Production

Agenda

  • Day 1 | 11 Nov 2024
  • Day 2 | 12 Nov 2024

Day 1 Theme: The Infrastructure and Cinema Enhancements

Time

Session

Location

8:30

Registration Opens

Trade Show Opens

Morning Refreshments

Great Ballroom Foyer

Great Ballroom 1-2

09:20

META Cinema Opening Ceremony

Great Ballroom 3

09:30

Panel Discussion: Role of Government and New Strategies in Creating a Wholistic Film Culture: Ways to Support the Movie Industry and the Overall Creative Economy

Moderator

Panellists

Great Ballroom 3

10:40

Project Updates: VOX Cinemas

Great Ballroom 3

10:55

Project Updates: Star Cinemas

Great Ballroom 3

11:10

Trade Show

Networking Refreshments

Great Ballroom 1-2

12:10

Panel Discussion: Enhanced Viewing and Experiential Experiences to Wow and Capture the Cinema Audiences

To entice audiences back to theatres and maintain a competitive edge, cinemas have focused on offering unique and immersive experiences that cannot be replicated at home. These include but are not limited to advancements in 3D, 4D, IMAX technologies, Dolby Cinema, Dolby Vision, and Dolby Atmos as well as premium large-format screens, luxury seating, and enhanced sound systems, dine-in options, themed environments, and virtual reality experiences.

Advancements in technology are also being leveraged to enhance the movie-watching experience. For example, some theatres are experimenting with high-frame rate (HFR) projections or high-dynamic range (HDR), which offer smoother and more lifelike visuals. Additionally, there's a growing interest in augmented reality (AR) and virtual reality (VR) experiences within the cinema setting, and adaptation of more interactive and immersive experiences.

This panel discussion will review some of the most successful cinema experience enhancements tools and strategies.

Moderator

Panellists

Great Ballroom 3

13:00

Presentation: AI Filmmaking & Immersive Media Technology in Industry 5.0

Speaker

Great Ballroom 3

13:20

Panel Discussions: Designing the Cinemas of the Future

Cinemas are constantly coming up with new concepts and designs in order to remain attractive and provide a multifunction arena for many viewing opportunities and to vow the customers.

This session looks at some of the most recent cinema design and fitouts to achieve this goal.

Moderator

Panellists

Great Ballroom 3

13:45

Immersive Spaces - A New Strategy for Retaining and Attracting Cinema Audiences

Speaker

Great Ballroom 3

14:00

The Story of REZCO

Speaker

Great Ballroom 3

14:15

Trade Show

Networking Lunch

Great Ballroom 1-2

Show Kitchen

15:15

Shuttle Bus Departure to Cinema

Great Ballroom Entrance

16:00

(Invite Only) Studio Product Presentation by:

Warner Bros.

Presenter

Cinema 3, VOX Cinemas, City Centre Deira

17:00

Movie Screening: Better Man

Cinema 8, VOX Cinemas, City Centre Deira

17:00

Special Screening: Greytown Girl

Cinema 18, VOX Cinemas, City Centre Deira

19:30

Shuttle Bus return to Venue - Le Méridien Dubai Hotel & Conference Centre

Cinema Parking, City Centre Deira

20:15

META Cinema Awards

  1. Best Cinema (10 screens + based on attendance)
  2. Best Cinema (10 screens and below based on attendance)
  3. Highest Grossing Film (Eng)
  4. Highest Grossing Film (Indian)
  5. Highest Grossing Film (Arabic)
  6. Highest Grossing Film (African)
  7. Distributor of the Year
  8. Best Movie Premiere
  9. Highest Grossing Cinema Exhibitor
  10. Cinema Personality of the Year

Presented by

  • 11. Best Premiere Award
  • 12. Most Creative Premiere Award

Presented by

Great Ballroom 3

20:45

META Cinema Awards Cocktail Reception

Great Ballroom 3

22:00

End of Day 1

Day 2 Theme: Increased Revenue across the Value Chain

Time

Session

Location

8:30

Registration Opens

Trade Show Opens

Morning Refreshments

Great Ballroom Foyer

Great Ballroom 1-2

09:00

Welcome Remarks from Conference Chairman

Great Ballroom 3

09:05

Presentation: Cinema Industry Facts and Stats

Analysis of Box Office performance globally and across the region

Overview of most successful movies in the region: Arab cinema, Hollywood and Bollywood films

Lessons learnt from top movie performances and how to replicate them for enhanced theatrical performances

Speaker

Great Ballroom 3

09:30

Panel Discussion: Content Diversification

There is a growing demand for diverse content, including international films, independent movies, and local productions, particularly Arab content, that resonate with Middle Eastern audiences. This has led to more varied programming and collaborations with increasing number of local content producers as well as international and regional distributors.

This panel discusses the role of diversified content in the continued success and growth of the cinema industry. It will further explore the role of key players including major studios, regional studios, independent filmmakers, distributors, cinema exhibitors as well as academia in ensuring supply of on demand diversified content to the regional audiences.

Moderator

Panellists

Great Ballroom 3

10:30

Fireside Chat: How Can Hollywood Continue to Support and Benefit from the Growth of the Theatrical Industry in the MENA Region?

Box office figures from the first quarter of 2024 show that the Europe, Middle East and Africa region (EMEA) recorded the world’s largest year-on-year gain ($463 million). These figures are an indicative of the markets’ growing appetite and the potential of the regional Box Office for major studios.

Moderator

Speaker

Great Ballroom 3

10:50

Presentation: How Hollywood Remains the Darling of Middle East Pop Culture Fans

Speaker

Great Ballroom 3

11:05

Panel Discussion: A Roadmap to Successful Content Distribution

Many filmmakers, create beautiful content, which sadly gets seen only by a handful of audience due to lack of distribution. This session provides insights into the key steps in securing a successful distribution channel for your movies.

Moderator

Panellists

Great Ballroom 3

11:35

Trade Show

Networking Refreshments

Great Ballroom 1-2

12:00

Presentation: Pioneering Agency in Casting, Media Services, Celebrity Management, Entertainment & Event Management

Speakers

12:20

Presentation: Movie Merchandise: The 3 Pillars to Success

Speakers

Great Ballroom 3

12:35

Panel Discussion: Enhanced Concessions and Retail

Improving the food and beverage offerings, introducing gourmet options, and creating retail spaces within theatres can significantly boost ancillary revenue. Some theatres are also exploring partnerships with local food vendors to offer unique and high-quality concessions.

This panel explores all the potential avenues of collaboration to demand a higher return from the cinema audience.

Moderator

Panellists

Great Ballroom 3

13:00

The Analysis of the Recovery Process of Domestic Films' High Box Office Ratios in Turkey following the Boom of Digital Platforms

Speaker

Great Ballroom 3

13:20

Transforming the Cinema Experience: Rewards, AI Integration, and the Impact of New Media

Speaker

Great Ballroom 3

13:40

Enhancing customer loyalty and operational performance of your cinema through robust cinema management software solutions

Speaker

Great Ballroom 3

14:00

Panel Discussion: Successful Marketing Strategies to Fill the Theatres

Utilizing big data and analytics, cinema operators are better able to understand audience preferences and tailor their marketing efforts accordingly. Personalized recommendations and targeted promotions can increase ticket sales and concession revenues.

Moreover, the success of event marketing, such as that of the global sensation Barbie created in 2023 are prime examples that many traditional marketing tools, when utilized correctly, will not only pack the cinemas and create a global phenomenon.

This panel explores the most successful marketing strategies, tools, technologies that have brought the audience back to cinemas and can greatly aid in customer satisfaction, retention and overall performance.

Moderator

Panellists

Great Ballroom 3

15:00

Conference Wrap up by Chairman

Great Ballroom 3

15:05

Trade Show

Networking Lunch

Great Ballroom 1-2

Show Kitchen

16:05

Shuttle Bus Departure to Cinema

Great Ballroom Entrance

16:30

(Invite Only) Studio Product Presentation by:

Universal Pictures

Presenters:

Cinema 3, VOX Cinemas, City Centre Deira

17:45

(Invite Only) Studio Product Presentation by:

Presenters:

Cinema 3, VOX Cinemas, City Centre Deira

19:00

Shuttle Bus to Reel Cinemas, Dubai Mall

Cinema Parking, City Centre Deira

19:05

Special Screening

Super/Man: The Christopher Reeve Story

Cinema 3, VOX Cinemas, City Centre Deira

19:45

Special Screening: Red One

Dolby Cinema - Level 10, Reel Cinemas, Dubai Mall

21:00

Shuttle Bus return to Venue - Le Méridien Dubai Hotel & Conference Centre

Cinema Parking, City Centre Deira

21:45

Shuttle Bus return to Venue - Le Méridien Dubai Hotel & Conference Centre

Cinema Parking, Dubai Mall

META Cinema Forum

Photo & Video Galleries

A glimpse into the highlights of our past edition showcases the remarkable moments and key achievements that have defined our event’s success.

Event Highlights

2024 Cinema Partners

2024 Content and Distribution Partners

2024 Supporting Partners

2024 Sponsors & Partners

Official Concession Partner
Official Seating Partner
Official Ticketing Partner
Strategic Cinema Screens Partner
ASSOCIATE Sponsor
ASSOCIATE Sponsor
ASSOCIATE Sponsor
Supporting Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Strategic Sponsor
Industry Partner
Industry Partner
Industry Partner
Industry Partner
Industry Partner
Official Logistics Partner

2024 Media Partners

Project Intelligence Partner

Get Involved

Sponsoring the 8th META Cinema Forum 2026 gives organizations a unique opportunity to enhance visibility, connect with industry leaders and decision-makers, showcase products and innovations, position their brand as a leader and innovator, gain valuable insights and market research, and actively support the growth and development of the cinema industry.

Floorplan

Register Now

BUY 2 GET 1 FREE
Offer Valid For Limited Period

$50 +VAT

Bring your team of 3

PRIMARY DELEGATE

$25 +VAT

VENDOR DELEGATE

$999

INDUSTRY PARTNER

$4000

Venue

Le Méridien Dubai Hotel & Conference Centre

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